Frock is the storefront/studio home of independent designers 
Whosiepie and 
Mergirl (aka TrishDarling), and just may be the happiest place I have ever experienced. It just so happens to also be 
Darling Headquarters as we know it. How perfect. Fairfield County based 
Venu Magazine (page 22 for the full story) decided they needed to get to know this darling local CT fashion spot a bit better, now you can too. So...when are you going to visit?
Like the local food movement where people now want to  know where their  food comes from, they also want to know where their  clothes come from. They  like buying clothes that they know are made in   Connecticut and supporting a local business. "A woman in her 60s came  in  and when she saw us making the clothes right here she said, 'the  world is  getting better'. People need inspiration like this, especially  now."  says Williams-Larson, and FROCK of doing that one stitch at a  time.



FROCK doesn't function like the average fashion house where the  designers are  hidden from public view off sewing in another part of the  building. Or  where they go into production making clothes of full year  before they  are seen. Nor do they start working on their fall line  before summer is  even half way over. The designers remain free to catch  the energy of the  day which keeps their ideas fresh and flowing "if  it's hot in September, we  will still be making cute summer things",  says Williams-Larson.
Ginter  appreciates the immediacy of being  able to work in the now, creating  because she is inspired to create,  and not because a marketing campaign  has demanded that she does, as in  the traditional fashion world. There  are no expectations to produce  just for the sake of producing nor  anyone telling them what to make and  when to make it. "We can continue  to  do summer until we feel the very  first cool breeze that's when it will  tell  us it's time to do fall.  We are in the season we are in, the  way it feels this week." says  Ginter.